WHY ALETHOS MATTERS
How information is spun impacts how we perceive reality
The American Academy of Pediatrics reports that the average U.S. teen will spend almost 9 hours a day on their phone. If approximately 8 hours are spent sleeping, and around 6 hours at school, this means almost all they understand of the world around them is dictated by the algorithms that select what they view. The information selected is targeted click bait - not accurate, fact checked information. It has shock value, is engaging, potentially frightening, often emotionally exhausting.
Content creators need clicks to succeed and learn to promote material from sports to politics that will maximize views. Less understood is how crucially under-supported these creators are, and how hard they work to remain relevant. Actively passing on incorrect items neither benefits them nor others, but they do not have access to resources for fact checking. Alethos is here to change that.
American Academy of Pediatrics, Center of Excellence on Social Media and Youth Mental Health. "Average amounts of screen time for children and young adults." Published January 21, 2026.We are training influencers on curating information for accuracy, and exposing them to fact-checking and subject matter expertise, so they can avoid accidentally misinforming their audiences.
42% of digital content creators judge whether information is accurate by how many likes and shares it has.
influencers were unwittingly used to spread foreign propaganda
Associated press
UNESCO
73% of digital creators requested training in verification, source evaluation, and transparency.
Unesco
77% of news influencers have no affiliation or background with a news organization
Our training mix, exposing influencers to fact checking through a curriculum informed by experts and veteran news people, as well as group discussions with subject matter experts and/or veteran news analysts, will earn attendees our Alethos Accreditation. Each cohort of creators who completes our program has access to our support going forward, and can arrange to collaborate with recommended fact checkers and/or experts.