ABOUT Alethos Initiative
The Alethos Initiative started as a project of World Information Transfer (see below), founded after many conversations between Alethos founder Alex Garfin and W.I.T. founder Dr. Christine Durbak on how to engage young people on the fight against misinformation.
Garfin’s background was in the entertainment industry, where he gained international recognition and a widely known public persona on television as Jordan Kent (aka Superboy) in the series Superman and Lois. After getting to know young people in Hollywood and entertainment at large, he soon realized something troubling: actors, influencers and others with a following would speak to their fanbase with authority on issues they rarely did their research on. More than that, traveling for appearances and meeting fans around the world, he realized something even deeper: people of all ages worldwide rarely received media literacy training at all. He made it his mission to solve this problem.
Determined to address this issue, he started by focusing on intergenerational communication. He spoke on the matter at COP-27 in Egypt. He furthered this work with the Deepak Chopra Foundation and Kenneth Cole via an organization he cofounded (with Kunal Sood) named WeTheFuture. After speaking to Dr. Durbak, she invited Garfin to be the Head of Youth and Secretary of the Board for World Information Transfer, designations he holds today. Alethos started as a project of WIT under the moniker “WITyouth,” but has since grown into its own private company, working in association with World Information Transfer.
Since then, he has assembled a team of young people working full-time on this project. In the months since its founding in April, WITyouth has engaged with foreign ministers, heads of state, education professionals, misinformation experts, intelligence experts, science communication experts, and countless cohorts of young people globally. Its mission has remained constant: to make the younger generation resilient to misinformation in our information age.
About W.I.t.
WITyouth is a project with a close operating partnership with World Information Transfer.
World Information Transfer was started after the 1987 Chernobyl nuclear disaster revealed a significant gap between scientific knowledge and public understanding of environmental health risks. This lack of accessible information left citizens and policymakers ill-equipped to make informed decisions about environmental consequences. In response, Dr. Christina Durbak founded the World Information Transfer (WIT) to bridge this divide, establishing an organization committed to translating complex scientific research into clear, actionable information that supports the environment and public health.
WIT’s science-driven advocacy soon gained recognition from global institutions seeking reliable expertise. In 1995, the United Nations Economic and Social Council (ECOSOC) awarded WIT Special Consultative Status, expanding its role from a research-focused NGO to an active contributor in international policy-making with direct access to global decision-makers. This affiliation enabled WIT to help shape the very frameworks that govern environmental and health protection.
Building on its UN partnership, WIT launched annual conferences at United Nations Headquarters, where scientists present key findings to diplomats, civil society leaders, and emerging policy voices. These insights are further disseminated through the World Ecology Report, which condenses research and conference discussions into practical guidance for global audiences. Through its growing network of educational partnerships and youth initiatives, WIT ensures that future leaders are equipped with the environmental literacy needed to protect both people and the planet.