ALETHOS
AMBASSADORS
80% of influencers unknowingly shared misinformation during the pandemic
MIT TECHNology review
influencers were unwittingly used to spread foreign propaganda
Associated press
70% of teens trust influencers more than traditional celebrities and news outlets
morning consult
73% of digital creators requested training in verification, source evaluation, and transparency
Unesco
INFLUENCERS + GLOBAL PERSPECTIVES +MISINFORMATION EXPERTS= HUGE RAMIFICATIONS
MEDIA LITERACY WHERE IT MATTERS MOST
MEDIA LITERACY WHERE IT MATTERS MOST
96% OF MILENNIALS AND GENZ GET THEIR NEWS FROM SOCIAL MEDIA ON A WEEKLY BASIS. how world events go from the real world to our phones involves two levels of mediation. THIS MEANS MUCH OF WHAT WE LEARN ABOUT CURRENT EVENTS IS FILTERED NOT ONLy THROUGH NEWS BIAS BUT THE BIAS OF THE INFLUENCERS ONLINE. AI-DRIVEN SOCIAL MEDIA ALGORITHMS SHOW THE USER WHAT EMOTIONALLY RESONATES, WHETHER TRUE OR NOT. THIS IS A DIRECT RECIPE FOR MISINFORMATION TO SPREAD AND GET WORSE THROUGH THIS GAME OF TELEPHONE. THATS WHY WE NEED TO PROVIDE MEDIA LITERACY TRAINING TO THE INFLUENCERS THAT SHAPE THE NARraTIVE.
we will connect influencers to global thought leaders on misinformation and take them through the steps they cant take to avoid misinforming their audience.
With our team of experts, and our curriculum centered on apolitical fact finding, we plan to give the influencers that come through our program the Alethos Accreditation. We will then continue to check in and provide resources to all influencers that completed our program.
